The roots of Vichare Masala go back to the year 1914 when Mr.Baburao Ganpat Rao Vichare started first flour mill in Vadodara. During those days people form far villages used to travel for flour because of the Quality and Purity he delivered. In 1966 Mr.Baburao Ganpat Rao Vichare ventured into the spices grinding and he started “Nrayan Masala Mill”. Purest quality was the mission and it was kept intact even today.  

In the year 1973, two brothers, Shri Vasantrao B. Vichare and Shri Sureshrao B. Vichare nurtured a dream, which they implemented by starting "Vichare Masalas" on a small scale. Today, due to their magnanimous and sincere efforts, their dreams have taken shape and "Vichare Masalas" have attained the status of one of the best brands among Indian spices. Our immense belief in the philosophy of 'Reaching a Customer's Heart through Quality' has enabled us to spread the rich Indian heritage to millions of homes all over the globe.
Today Vichare masala is one of the leading brands in the Indian spice Market. Brand has expanded the vision by incorporating modern technology in its process to make keep the spices pure and up to the mark quality.
We are proud that we have 3rd generation costumers and their long association with us since the inception. We feel happy that we have successfully win their heart through our quality and purity of our spices.
Vichare masla has pan India presence we encourage business conversion at distributor or stockiest level.