Our vision to be India's "best" quick quality service restaurant experience is supported by a set of principles and core values. The principles that guide us .

• Quality, Service & Value - It is an unflinching Apni Rasoi's ideology that our customers must always get quality products, served quickly and with a smile, in a clean and pleasant environment and all at a fair price
• We are committed to exceeding our customers' expectations in every outlet every time.
• We have a passion and a responsibility for enhancing and protecting the Apni Rasoi brand.
• We believe in a collaborative management approach, employing a mutually respectful business philosophy.
• We will seize every opportunity to innovate and lead the industry on behalf of our customers.