Krishna will be recognized as one the world’s most trusted providers of quality natural health care products by 2020.

By 2020, we see ourselves as:

• Our products will be well-known household names, and used daily around the globe.
• Our products will be available in worldwide through our websites, offline marketing initiatives and strategic partnerships with 3rd party retailers.
• We always promote a nurturing and vital workplace that has made us one of the most desirable places to work in the world.
• Our products will be well-know across the globe, helping our customers improve their lives every day, and our continued success will be ensured by overcoming obstacles, achieving targets and excelling in our pursuits.

We recognize that as a company our success is ultimately reliant on having strong values which underpin everything that we do and define us as a company. In order to be the leading provider of natural health care products in the world we need to maintain our underlying principles even whilst we grow. We hold 10 guiding values as the most important assets that we have in order to lead us into the future. They are:

Krishna is a name that has been trusted by tens of thousands of people.

• Excellence – no product should be anything less
• Focused – This is how we achieve our goals
• Improvement – we can always get better
• Integrity – in all that we do
• Kindness – To all creatures great and small
• Loyalty – to our company and our beliefs
• Openess – to new ideas
• Passion – we love what we do
• Persistence – Never Quit no matter what the obstacle
• Respect – for ourselves and all others

By following these 10 values always in everything that we do, we will continue to grow in a positive fashion and create a company that is trusted by our customers and admired by our team.